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About Us
Turn-Key Marketing &
Promotions, Inc. is a boutique marketing agency that
provides innovative, effective and affordable marketing
support for companies in the Natural Products Industry.
Through our network of event producers, our national staff
and Product Ambassadors, graphic artists, web developers,
and other industry experts we can develop a program for you
that is completely Turn-Key.
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Founder & President,
Kirstin Everard
Kirstin brings 13 years of event marketing & grassroots marketing
experience in the Natural Products Industry. She received 2 BS degrees
in Environmental Science and Spanish from the University of California
at Santa Barbara. Kirstin started her career managing the Santa Barbara
Farmers’ Market Association, coordinating local markets, events and
community outreach/education, while heading up the marketing for the
organization. Kirstin later worked for the Balance Bar Company in its
beginning stages and experienced explosive growth there for over 4
years, until Balance sold to Kraft Foods. She managed a very aggressive
in-house event marketing campaign that included sponsorship of over 500
events annually. Through event marketing and grassroots promotions,
Balance Bar grew exponentially. Kirstin went on to create her own
company, Turn-Key Marketing and Promotions, Inc. with hopes that she
could provide similar growth tools to other Natural Product Companies
nationwide. |
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Controller, Micheline Hughes
Prior to joining Turn-Key, Micheline served in various
Accounting Management positions at Warner Bros., 20th
Century Fox Home Video, Surgidev, Balance Bar and All Goode
Organics. Micheline is a CPA and received her BS in
Accounting from Cal State University, Northridge. Micheline
stays busy taking care of her family and tending to her
organic rare fruit garden. |
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Senior Event
Marketing Manager,
Brigitte Shaw
Brigitte worked with Kirstin in the Event Marketing
Department at Balance Bar Company. With 10+ years of project
management & event coordination, she brings sharp energy and
vitality to Turn-Key marketing…. Brigitte specializes in
event execution, sampling campaigns, and Costco Road Shows. |
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Event
Marketing Manager, Jennifer Lynch
Jennifer joined Turn-Key in 2003. Her traditional marketing
background includes 4 years in marketing for Triumph Natural
Pet Foods, 3 years in sales and marketing for Hartz Mountain
and over 2 years as Marketing Manager for allGoode Organics.
She is currently on sabbatical in London until 2008. |
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East Coast Regional Event
Manager, Bo Ripnick
Bo Ripnick is
a lifelong organic farmer and artisan beekeeper. She honed
these skills while growing up in a Ukrainian family, for
whom organics have always been a way of life. Bo has run a
honey business that she and her husband began more than a
decade ago, “Rip’s Wild Mountain Honey”.
Throughout the last 20 years, Bo has worked in the event
management and promotions fields. Her work experience
includes everything from music/festival production work,
event consultation, and concession coordination-- to project
development and artist’s consultant. In her down time, Bo
dedicates her efforts to athlete development, specifically
in the realm of junior alpine skiing. The reward is their
youthful ideologies; they keep Bo dreaming, hoping, and
believing in a better way for all of us.
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West
Coast Regional Event Manager, Carlee Kelly
Carlee has a well-rounded background in nutrition and
fitness, which she acquired while working towards her degree
in Nutrition and Food Management at Oregon State University.
While attending college, Carlee found her niche as a fitness
instructor and specialized in teaching Pilates. One of her
passionate interests is child nutrition, strongly in
relation to children with diabetes. She has gained vast
field marketing experience by representing a number of
diverse food and beverage companies while working for Bridge
City Promotions.
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National
Promotions Coordinator, Angelina Favia
Angelina Favia previously worked as the Marketing
Coordinator for one of the largest law firms on the Central
Coast handling event planning firm-wide. She also worked
closely with the water and environmental quality practice
groups coordinating statewide receptions and seminars. Ms.
Favia recently completed her Masters degree in
Organizational Management at Antioch University, where she
focused her research on organizational sustainability and
eco-friendly business practices. |
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Turn-Key Field Staff
About the Turn-Key Field Staff
Because we
exclusively represent natural product companies, we make sure our staff
looks and lives the “natural foodie” lifestyle! We recruit from
yoga/Pilates studios, natural food stores, university nutrition &
environmental studies departments, massage/holistic practices, and other
LOHAS locations so that we can best represent your brand! We have spent
years building our field teams in the major markets across the country
and in Canada—some of whom we’ve been working with for 5-10 years! We
KNOW that every promotion is only as good as the person behind the
table, so we take great pride in the enthusiastic and knowledgeable team
we’ve built over the years. |
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